Bejonse jaunā fotosesijā žurnālam “Elle”

Bejonse atkal “spridzina” – nu dziedātāja pozējusi žurnāla “Elle” maija numurā.

Žurnālam viņa sniedza arī interviju, kurā tērzēja par brīvību, feminismu un viņas jauno sporta apģērba līniju “Ivy Park”.

Patiesā Bejonses stilā, dziedātāja līniju izveidojusi, lai sievietes justos pārliecinātas un seksīgas, kad nodarbojas ar sportu. Līnija ietver vairāk nekā 200 sporta apģērbus un piederumus, kurus dizainējusi pati popmūzikas karaliene!

Apskatiet Bejonsi reklamējam viņas kolekciju un pašai sevi –

#BEYONCExELLE #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 4, 2016 at 7:45am PDT

#BEYONCExELLE #Beyonce #ellemagazine #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 4, 2016 at 7:44am PDT

In this worldwide ELLE exclusive, Beyoncé gives a rare in-depth interview, in which she speaks candidly about how the first Destiny’s Child album helped her discover she had real power, why she approached Topshop to be her 50-50 partner in Ivy Park, the true meaning of feminism, what she wants to accomplish next, her “Formation” message, and much more. Here, a sneak preview of Beyoncé’s conversation with Tamar Gottesman in the issue… Elle: How important was the ethos of the brand—the idea of self-love, of girls and women coming together? Beyoncé: “It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.” Elle: You’ve talked in the past about the pressure of perfectionism. Beyoncé: “It’s really about changing the conversation. It’s not about perfection. It’s about purpose. We have to care about our bodies and what we put in them. Women have to take the time to focus on our mental health—take time for self, for the spiritual, without feeling guilty or selfish. The world will see you the way you see you, and treat you the way you treat yourself.” Elle: How do you feel about the role of businesswoman, running your own company? Beyoncé: “It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.” #Beyonce #ellemagazine #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 4, 2016 at 7:47am PDT

Beyoncé Covers ELLE Magazine (Netherlands) 🇳🇱 – 4th of 45 covers. #45ElleMagazineCovers #Beyonce #ellemagazine #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 4, 2016 at 8:28am PDT

Beyoncé Covers ELLE Magazine (Sweden) 🇸🇪 – No.5 of 45 covers. #45ElleMagazineCovers #Beyonce #ellemagazine #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 4, 2016 at 8:30am PDT

ELLE: How important was the ethos of the brand – the idea of self-love, of girls and women joining together? Beyoncé: “It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. We all have that place we go to when we need to fight through something, set our goals and accomplish them.” ELLE: How do you feel about the role of businesswoman, running your own company? Beyoncé: “It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.” ELLE: Did becoming a mother intensify that desire to make the world somehow better? Beyoncé: “Of course. Like any mother, I want my child to be happy, healthy and have the opportunity to realise her dreams. ELLE: How do you want to make things different for her generation? Beyoncé: “I’d like to help remove the pressure society puts on people to fit in a certain box.” #Beyonce #BEYONCExELLE #IVYPARK #ellemagazine #WearingIvyPark

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 7:47am PDT

ELLE: During The Mrs. Carter Show World tour, you seemed to embrace your power in a new way – blazing the word Feminist in bold pink letters across stadium screens. What made you decide to embrace the term? Beyoncé: “I put the definition of feminist in my song [***Flawless] and on my tour, not for propaganda or to proclaim to the world that I’m a feminist, but to give clarity to the true meaning. I’m not really sure people know or understand what a feminist is, but it’s very simple. It’s someone who believes in equal rights for men and women. I don’t understand the negative connotation of the word or why it should exclude the opposite sex. If you’re a man who believes your daughter should have the same opportunities and rights as your son, then you’re a feminist. We need men and women to understand the double standards that still exist in this world and we need to have a real conversation so we can begin to make changes. Ask anyone, man or woman, ‘Do you want your daughter to have 75 cents when she deserves $1?’ What do you think the answer should be? When we talk about equal rights, there are issues that face women disproportionately. That’s why I wanted to work with [the philanthropic organisations] Chime for Change and Global Citizen. They understand how issues related to education, health, and sanitation around the world affect a woman’s entire existence and that of her children. They’re putting programmes in place to help those young girls who literally face death because they want to learn, and to prevent women from dying during childbirth because there’s no access to health care. Working to make those inequalities go away is being a feminist, but more importantly, it makes me a humanist. I don’t like or embrace any label. I don’t want calling myself a feminist to make it feel like that’s my one priority over racism or sexism or anything else. I’m just exhausted by labels and tired of being boxed in. If you believe in equal rights, the same way society allows a man to express his darkness, to express his pain, to express his sexuality, to express his opinion – I feel that women have the same rights.” #BEYONCExELLE #Beyonce #IVYPARK #ellemagazine

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 7:51am PDT

#BEYONCExELLE #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 10:12am PDT

ELLE: How important was the ethos of the brand—the idea of self-love, of girls and women coming together? Beyoncé: “It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better. I called it Ivy Park because a park is our commonality. We can all go there; we’re all welcomed. It’s anywhere we create for ourselves. For me, it’s the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them.” #BEYONCExELLE #IVYPARK #Beyonce #ellemagazine

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 10:22am PDT

ELLE: Do you recall a point in your life when you realized you had real power? Beyoncé: I’d say I discovered my power after the first Destiny’s Child album. The label didn’t really believe we were pop stars. They underestimated us, and because of that, they allowed us to write our own songs and write our own video treatments. It ended up being the best thing, because that’s when I became an artist and took control. It wasn’t a conscious thing. It was because we had a vision for ourselves and nobody really cared to ask us what our vision was. So we created it on our own, and once it was successful, I realized that we had the power to create whatever vision we wanted for ourselves. We didn’t have to go through other writers or have the label create our launch plans—we had the power to create those things ourselves. #Beyonce #BEYONCExELLE #IVYPARK #ellemagazine

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 10:28am PDT

#BEYONCExELLE #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 10:31am PDT

#Beyonce #ellemagazine #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 10:45am PDT

“That the myth surrounding Beyoncé’s identity, and her music, swells with each chapter of her career is due in large part to sheer prowess: She’s the most-nominated woman in Grammy history, with 20 awards and 53 nominations. She has sold over 120 million solo albums. As she puts it herself in “Formation,” “Sometimes I go off, I go hard / Get what’s mine, I’m a star / ‘Cause I slay.” But the myth-building is also due, in part, to her relative silence. Yale professor Daphne A. Brooks noted in the New York Times last year, “She’s been able to reach this level of stardom in which she’s managed…hyper-visibility and inaccessibility simultaneously.” For three years, the singer has been all but mum in the press, letting the work speak for itself—cultivating a sense of mystery and, in this all-access era, an exotic remove that is itself a show of power—while scattering pixie- dust intimacies via (mostly captionless) pictures on Instagram.” #ellemagazine #Beyonce #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 11:00am PDT

ELLE: What do you want to accomplish with the next phase of your career? Beyoncé: I hope I can create art that helps people heal. Art that makes people feel proud of their struggle. Everyone experiences pain, but sometimes you need to be uncomfortable to transform. Pain is not pretty, but I wasn’t able to hold my daughter in my arms until I experienced the pain of childbirth! The full interview can be found in ELLE’s May issue, available digitally today, on newsstands starting April 6, and nationwide on April 19. On newsstands today in the UK. #Beyonce #ellemagazine #45ElleMagazineCovers #IVYPARK

A photo posted by Beyoncé (@beylite) on Apr 5, 2016 at 11:23am PDT